Working without a plan
Having a clear and realistic social media strategy is essential for achieving your goals and measuring your results. Without a plan, you might waste time, money, and resources on activities that don’t align with your objectives or audience needs.
Assuming your audience is everyone
Not every social media platform is suitable for your brand or your target market. You need to do some research and find out where your ideal customers hang out, what they are interested in, and how they prefer to communicate. Then, you need to tailor your content and tone to each platform and audience segment.
Buying followers might seem like a quick and easy way to boost your numbers and credibility, but it can backfire in many ways. First, bought followers are usually fake or inactive accounts that don’t engage with your content or buy your products. Second, social media algorithms can detect and penalize accounts with low engagement rates or suspicious activity. Third, buying followers can damage your reputation and trustworthiness if your real followers or potential customers find out.
Choosing the wrong tone
Your tone of voice reflects your brand personality and values, and it helps you connect with your audience on an emotional level. However, if you use the wrong tone for your brand or your platform, you might alienate or offend your followers. For example, using too much slang or humour on a professional network like LinkedIn, or being too formal or sales on a casual network like Instagram.
Using irrelevant hashtags
Hashtags are useful for categorizing your content, increasing your visibility, and joining relevant conversations. However, using too many hashtags, or hashtags that have nothing to do with your content or your audience, can make you look spammy, desperate, or clueless. Instead of using random or popular hashtags, you should use specific and relevant hashtags that match your brand, your niche, and your goals.